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UYN (Unleash Your Nature) is an innovative label based in Asola (Italy), a world leader in the development, production and distribution of high-tech apparel with more than 50 years of experience. UYN offers maximum performance with outstanding comfort, the best materials and the most refined functions for amateur or professional athletes, Olympic champions, cyclists, runners and skiers. In 2021, UYN became a new partner of the Israel Start-Up Nation cycling team, which is led by four time Tour de France winner Chris Froome and whose roster is full of champions like Andre Greipel, Daniel Martin, Sep Vanmarcke, Michael Woods and Alex Dowsett.